WhatsApp has introduced a new way for brands to engage with customers through Channels. This one-way broadcasting feature allows organizations to share timely updates with followers on the platform.
How to Create a WhatsApp Channel
On WhatsApp Web:
- Click the 'Channels' Icon
- Select 'Create Channel'
- Provide a name and customize with a description and icon
On the WhatsApp App:
- Go to 'Updates'
- Tap '+'
- Choose 'New Channel'
- Give it a name and add details for personalization
Managing Channels
Once created, channels can be managed from WhatsApp web or the business app. An enhanced directory makes it easy to find and follow relevant channels.
Key Points for Brands
- Engage Users: Use channels to share promotional offers, product launches, event details, etc. in real-time.
- Build Community: Encourage followers to react using emojis. This shows engagement and interest in your updates.
- Drive Traffic: Link relevant channels in your marketing campaigns. Every forwarded update carries your channel name.
- Monitor Insights: Check follower count and top-performing updates. This helps optimize your channel's content strategy.
Conclusion
WhatsApp Channels give businesses a new private broadcasting avenue to reach customers. With features like reactions and forwarding, channels can effectively drive discovery and engagement if used strategically. This guide summarizes how to create and leverage channels for business communication on WhatsApp.
Tags:
Social Network